Category: General News

Camo, its history & Forty Clothing

Did you know, the very first camouflage was used by hunters to disguise themselves from their prey and could take the form of foliage or mud smeared over their bodies, to hide their scent as well as their appearance? Well, now you know. However, we must admit, that’s not the reason we use camo in our product design here at Forty.

Camo is very much back on-trend this Autumn/Winter season, however Disruptive Pattern Material (DPM) has been an inspiration here at Forty Clothing since the very beginning and for us, and is not just an in-season style. From our monster logo to our newly launched Edmund winter jacket, camo boldly plays its part in the Forty Family.Forty-Clothing-Camo-Fashion

Why do we love Camo fashion at Forty?

We love camo as the utilitarian aspect of military garments has always intrigued us. The fact you can incorporate camo to any object makes it so unique. It inspires us in so many ways, and as a streetwear brand, we can really push the boundaries with our garments.

The History of Camouflage

There are few inventions as revolutionary to military uniforms as camouflage—which became a staple during the WWI era. Militaries first used camouflage patterning to hide, not people, but locations and equipment. When machine guns, trench warfare, and aerial photography emerged, France, as well as England, Germany, and the United States, abandoned the traditional, brighter uniform colors, and opted for a muted olive drab color. They began developing low-visibility uniforms and even formed a camouflage unit, called camofleurs, made up of people who were artists and designers in their regular lives.

In 1940, the U.S. Army Corps of Engineers started experimenting with camouflage uniforms and by 1943, U.S. Marines started wearing reversible beach coveralls with a “frog” pattern of green and brown. But by the end of WWII, camo lost favor once more. Select units of the Army continued to experiment with and wear camouflage throughout the 20th century, but the first official camouflage uniform didn’t emerge until the mid-’80s.

From the field to Forty Fashion

From the early 1940’s Vogue magazine picked up on the military uniforms and incorporated it into the fashion world. Vogue launched DPM in the magazine and educated their readers and it’s main function.

It wasn’t until around 1970 when the next feature came to light, a trend collage on camo with images in tactical gear. The camo craze then really burst into the fashion scene in the states in the 80’s, when hunters and civilians began wearing types of green, tan, and brown apparel.

A fun fact is that the US army campaigns in Lebanon & Grenada are credited for the emerging trend, and many people believe the camo fashion boomed due to people’s pride in their country.

Forty-Clothing-Mens-Sweat

Famiglia Quaranta – Forty Family by Nicole Bidoli

AW17 Military Inspired Shirt Jacket

With an unbridled thurst for knowledge about fabrics, design and the ever changing needs of our customer, which is at the forefront of our mind, we are proud to present our new shirt jacket.

It is always important to find the right balance between our own inspiration and ideas and what our customer will want.
The piece comes from a long days and late nights, brain storming session with myself, Harry & Peter of Forty Clothing at our design offices in Glasgow. Quickly followed by a collection of inspirational images and design development through sketches.
The shirt jacket takes inspiration from the military field jacket. Stripping the garment down to its fundamental details to created a clean cut easy-to-wear garment.
forty-clothing-aw17-military-inspired-jacket
The fabric has come from one of the most prolific British technical mills who also produce fabrics for military and pharmaceutical uniforms bringing you a product which is highly durable, lightweight, windproof, rain resistant and packable.
The jacket is the first of our new limited hand crafted range available in very limited numbers. The first drop of our new AW17 limited 1-9 ranging from size S-XL.
The garment features an 6 hidden button closure, 2 in seam pocket details and 2 flap pockets for the storing of accessories.
We’re really looking forward to the opportunity to present our passion for colour, fabric and the technical aspect of our the Forty Clothing outerwear collection.

9 Amazing Creamfields Moments

One of the World’s biggest dance music festivals, Creamfields, is over for another year, and this year was once again truly special. This years line up included Richie Hawtin, Marco Carola, Sven Vath, The Black Madonna, Axwell & Ingrosso, Arman Van Buuren and many more of the world’s greatest DJ’s.

Forty Clothing are here to show you some of the best images from the weekend, so if you wish you were back at Creamfields then you might wanna look away…

Flying the flag for the #FortyFamily at Creamfields Main Stage!

Over 70,000 party goers heading to Cheshire (between Liverpool & Manchester) to enjoy some of the biggest artists and DJs in the music scene.

Dancing the night away. The sun sets over Creamfields on Saturday evening.

The legendary Richie Hawtin brings his CLOSE show to Creamfields for a UK exclusive!

Can you spot the Dinosaur?

The one and only Seth Troxler was dropping some bangers as he headlined the Paradise stage on Friday night!

Techno god Sven Vath played to a packed arena for All Gone Pete Tong.

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Ever wonder how they set it all up?

Amongst the best in the business, The Martinez Brother are always tearing it down 💥

6 Amazing Music Festivals That Have Been and Gone this Summer

Music is part of our DNA here at Forty, and we have been lucky enough to travel the world to experience some serious dance events of the years. From Carl Cox in Ibiza to Sven Vath at Kappa , we have been lucky to witness these industry legends do what they do best,  on so many occasions.

We are delighted to bring you 7 of our favourite music festivals that have been and gone this summer. If you agree/disagree with us let us know by tweeting us at @forty40clothing!

  1. Kappa Futur Festival

This has got to be the highlight of any festival this summer! German techno hero Sven Vath is a legend in his own right, however it was his brother who was the star of the show at this years Kappa Futur Festival in Turin. Check out these serious moves, and tell me who can do better?

2. Elrow @ Glastonbury

Elrow has firmly cemented its place as one of the big hitters over the last 3 years, from Barcelona to Ibiza! It’s definitely the place to be for a fun-filled party with confetti, fireworks, inflatables and great tunes and DJs all night long. This year Elrow made their Glastonbury debut and was a major festival highlight with the likes of Eats Everything, Fatboy Slim, Kolsch, Skream all bringing the party atmosphere to the UK’s biggest and best festival!

3.  Awakenings Festival, Amsterdam

Magical moments at Awakenings Festival. Laser beams, raindrops & techno.

4. We Are Fstvl
https://twitter.com/wearefstvl/status/883327512025206784

We Are FSTVL is one of the rising stars of the UK electronic music festival scene. Now in its fifth year, the festival attracts the biggest and best names in global dance music to the Airfield of Dreams on the outskirts of London. From d’n’b to techno, the festival covers all manner of electronic music from the UK and beyond. Check out Jamie Jones taking the roof off  Terminal 1.

5. Sonar, Barcelona

Experimental electronic music from an almost unparalleled range of styles and genres. Sónar takes over the city of Barcelona for a weekend – literally. This years highlights included The Black Madonna, Giggs, Jutsice, Bjork, Princess Nokia and many more inspiring artists. This is definitely one to put in your diary for next year!

6. Tomorrowland 2017

With over 1,000 artists playing at this years Tomorrowland, you really are in musical heaven. Could you even name 1,000 artists? This festival is all about enjoying life to the fullest without having to compromise everything. Tomorrowland are responsible for the generation of tomorrow and respect each other and Mother Nature. Respect, Health, Nature, Responsibility and Innovation are the five circles of Love Tomorrow.

 

 

Forty Clothing First Look at Carl Cox 2017 Collaboration Tee

For the second year running, Forty Clothing will be working with the legendary Carl Cox to produce a range of Forty x Carl Cox collaboration tees.  We are absolutely honoured to be working with Carl Cox and the Game Over team again, to have the the chance to design product exclusively for one of our musical hero’s is nothing short of overwhelming. The way that Carl has supported our brand has been amazing and we can’t say thank you enough.

Carl Cox who held a residency at Space Ibiza for over 15 years will be gracing the decks in the world’s biggest nightclub Privilege Ibiza for two special dates on the 11th & 18th July. These dates are set to be the two biggest dates of the summer on the white isle and Forty Clothing will be represented by our head-honcho DJ Harry Miller, who will be playing in the Upside Room, which will be hosted by Scottish club legends, Colours.

This is the first tee of this unique and limited edition Forty x Carl Cox collection.

Forty-Clothing-Carl-Cox-Collaboration

So if you are on the island don’t miss out on this momentous occasion. Join us an unforgettable clubbing experience  with some of the best DJs on the planet!

Carl-Cox-Ibiza-Forty-Ibiza

Glasgow Fashion Designers You Should Know | Culture Trip

Forty Clothing were delighted to recently feature in an article on Culture Trip, one of the world’s fastest growing online media outlets. The website itself has around 7,000,000 monthly visitors so when we read the article we were very privileged to be part of it. The article titled “Glasgow Fashion  Designers You Should Know”  featured Forty, alongside some other outstanding designers from our hometown of Glasgow. You can read Forty’s feature from Culture Trip below, and read the full article here. Thanks for all your support.

Forty Clothing, a hip street-style brand, is all the rage these days. It’s also the reason why style stunners are sauntering about Glasgow and Scotland with a loveable monster logo imprinted on their t-shirts! This trendy logo, the reason for the brand, is actually a drawing by the 3-year-old son of company founder and renowned Scottish DJ Harry Miller. Miller collaborated with a graphic design friend and alas, the rest is history. Forty instantly garnered respect and is popular with DJs and notables in the clubbing scene. The flagship concept store is too cool for words.”

12 of the Best Pictures from the Ibiza Opening Parties

We’re now into June and the Ibiza summer season is well and truly underway.  So far we’ve seen the prestigious Dalt Vila host another famous IMS party, we’ve danced with Sven Vath at Cocoon for the 18th season and perhaps one of the biggest talking points this summer has been the opening of  Hï Ibiza – the islands latest superclub in the heart of Playa D’en Bossa (formerly Space Ibiza).

Forty Clothing are excited to be involved in another season on the island. This year we’ve again partnered with Carl Cox & Game Over, and we can’t wait for Carl Cox Opening Party in Privilege Ibiza this July, where our very own Harry will be gracing the decks in the World’s biggest club. (Remember to check out our t-shirt range for your trip to the island)

We’ve shared with you some of our favourite moments from the Ibiza Opening Parties so far. Enjoy and we’ll see you soon…

ims dalt vila

Ibiza’s International Music Summit held at World Heritage Site, Dalt Vila.

Gitterbox Opening Party looked incredible: Credit:  www.laskimalphotography.com

 

Disclosure at their Wild Life DC10 Ibiza residency

Fatboy Slim was the Cream of the Crop at Amnesia on 8th June. Credit: Ibiza Spotlight

Guy Gerber & Luciano sharing a moment at RUMOURS Opening Party at Destino. WHAT A NIGHT.

Music On with Marco Carola continues to dominate Friday nights on the island. A must visit for any partygoer.

Still can't get over how good Sankeys opening was. Over 2,700 people in the club and amazing energy all night. Here's Solardo at 6am in a packed out basement. Roll on Sunday when we can do it again.

Posted by ABODE on Tuesday, 13 June 2017

London’s biggest party ABODE returned to Sankeys for season number 2 and smashed their opening party with Solardo! Credit: ABODE

A night of extravagance with the one and only Bob Sinclar for the Pacha Paris By Night pre party. Bob Sinclar and Cafe Mambo owner Javier Anadon.

🎶 Put your hands up for detroit, I love this city! 🎶 F*** ME I'M FAMOUS Pacha Oliver Heldens. 🍒

Posted by Mambo Ibiza on Thursday, 8 June 2017

Cafe Mambo is the place to be when the sun goes down! Credit: Mambo

ANTS are proud to return to their rightful home of Ushuaïa for their 5th year as Saturday residents.

Deep, Down & Defected. Defected in the House has landed in San Antonio’s superclub Eden this summer season. The opening party was packed to rafters and we suspect remain the same all summer!

And finalllyy… this billboard for Carl Cox opening party on Tuesday 11th July just excites us! Can you spot the FORTY logo?

 

Vote For Forty at the i-on Breakthrough Awards 2017

Forty Clothing is delighted to be shortlisted for the i-on magazine Independent Retail Award!

For years, i-on has got behind some of the best businesses in central belt Scotland. From the launch of their magazine back in 2005, they’ve done their best to shout about the people who help to make the cities what they are; the cool little businesses who don’t always garner column inches but who are at the beating heart of urban Scotland.

So, with this in mind, i-on brings you the inaugural i-on Breakthrough Awards in association with Pickering’s Gin, a celebration of emerging talent in Scotland. People living and working in Edinburgh and Glasgow who are excelling in their field; the people who i-on magazine, with its judging panel and readers, anticipate to be the names to talk about in 2018.

Forty Clothing ask if you could take a wee minute out of your busy schedule and vote for us here:

www.ionmagazine.co.uk/awards/breakthrough-awards/shortlist .

We can’t say thank you enough for all the love, encouragement and continued unwavering support from our amazing Forty Family

9 of The Best Pictures From Riverside Festival 2017

Glasgow’s very own electronic dance music festival landed in town for the fifth year in a row, and yet again, blew us away. Superstar DJs from around the globe including Sven Vath, Nina Kraviz, Groove Armada, Loco Dice, Mr G, DJ Koze not to mention homegrown talent such as Slam, Jackmaster, Jasper James & Animal Farm, all came to party on the banks of the Clyde.

With plenty of sunshine and a Bank Holiday weekend in store, it was always going to be something special… and for those who partied with the Forty Family…will know!

Take a look at Forty’s favourite pics from Riverside Festival…

Is there anything sexier than Nina Kraviz smoking a fag?

Credit: The Riverside Festival

Jackmaster being, well, Jackmaster…

Credit: The Riverside Festival

Sun setting over Glasgow. Beautiful.

SLAM laying in down!

Credit: The Riverside Festival

A happy member of the Forty Family enjoying his day.

A Glasgow favourite, Mr Derrick Carter

Credit: @agirlcalledjenn

I See You Baby… Groove Armada

Credit: @agirlcalledjenn

Glasgow Love To Manchester.

Credit: The Riverside Festival

Thank You Glasgow… until next year!

WE ARE ALL FORTY FAMILY

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Come on in to our new and improved website . We will be keeping you updated with all our latest retail , event and music releases . Sign up to our news letter and hear about it first .

 

Welcome to the Family .